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Best Guide on  Bajaj Finserv

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Bajaj Finserv Limited (BFS) is the holding company for the Bajaj Group's different financial services operations.

What is  Bajaj Finserv Limited?

Bajaj Finserv was established on April 30, 2007 as a separate corporation from Bajaj Auto Limited to focus on the financial services market.

When it was formed

It provides solutions for asset acquisition through finance, general insurance, and family protection to millions of customers in the financial services industry.


Apart from financial services, BFS is also involved in wind energy generating and has 138 windmills in Maharashtra as part of its renewable energy initiatives.

Wind energy

Auto loans, personal loans,  loans for consumer durables and computers, and SME finance packages are among Bajaj Finserv's consumer finance offerings.

Finance products

It introduced Lifestyle Finance,  an online personal loan solution with 0% interest, in 2012. It also partnered with CPP India to provide card security services.

New milestones

During the fiscal year under review, Bajaj Financial Holdings Ltd. solidified new business initiatives for digital and online activities.

Digital and Online Platform

With effect from February 27, 2018, it expanded the Company's subsidiaries' business and changed its name to Bajaj Finserv Direct Ltd.

Change in name

Bajaj Finserv Limited is a non-banking financial services firm based in Pune, India.  You can obtain any loan from them if you are eligible.


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